Lee has become best known for his work at Leegra. As the founder of the Leegra Marketing Group nearly 16 years ago, Lee developed Leegra into a leader in retail marketing solutions. Lee has owned several other businesses and gained extensive business experience.
During his time at the company, Lee has worked with many leading companies such as Samsung, Absa and MTN to aid consumer-based brands to reach and build value for their customers. In 2008 he also started Innovative Franchise Concepts and serves as the chairman. Lee’s media presence has included appearances on leading news programmes including CNBC Africa, Summit TV, 702-talk radio and Kaya FM (entrepreneurship segment). Specialties: Innovation, strategy, business development, brand identity and development.